For Raceware I’ve photographed a variety of product photographs for three large scale banners and another series of product photographs for their website which I designed and built from scratch in 2014. Please scroll down below to view the various images I’ve photographed
Firstly the carbon products I photographed look great! I’m sure many cyclists would certainly like to introduce stylish carbon parts to their bikes. The texture worked really well under soft lighting directly from above and the detail captured is clearly present in the final images which were delivered at 1000px squared (j-pegs) which is ideal for the Raceware website. As well as standard shots on a pure white background I also provided some close ups of the products to allow customers to see extra detail of the carbon textures. For Raceware owner Martyn Harris I also provided a complimentary collage of all the carbon mounts photographed mainly for social media purposes (primarily Instagram). The images were collaged using Photoshop and thanks to the clean white backgrounds and Photoshop blending modes I was able to collage all products into one image without the tedious task of having to cut out each product with either the pen tool or other automated selection methods for making isolations.
I’ve also included other images I photographed for three large scale banners that are currently being used at trade shows for advertising. The banner photographs were all processed in Photoshop (full resolution so approximately 7400px width and finally making use of my cameras large FX sensor). However, the final artwork was prepared using Adobe InDesign which is far more flexible for linking images and organising layouts in vector from. For the Banners I shot most product images in the studio. For some product shots I used a mirror to add subtle reflections whilst other products were shot using either plain white or black backgrounds. The background chosen depended on the product being photographed.
For variety I also photographed products outdoors using daylight, sunset and nighttime environments. I really enjoy taking detailed landscape shots so it was a pleasure to add cycling products into the foreground capturing the products in the environments they’re designed for. The most challenging shot was capturing the exposure light at nighttime. This involved some careful consideration and lighting so that I was able to capture details in the darker background and bright highlights of the light itself